When our founder moved into a new home, she wanted quality furniture that wouldn't break the bank. However, prices shocked her, leaving her with limited options: spend countless hours scouring online marketplaces or hunting for deals at outlets. Wondering why furniture lacked the same disruptive DTC options as other industries, she took matters into her own hands. Cutting out middlemen, she went straight to premium manufacturers for brands including RH, Coco Republic, Soho Home, learning the truth: retail prices are vastly inflated by marketing and middleman costs. Now, she's on a mission to make quality furniture affordable for everyone.